The sustainability of township tourism SMMEs

نویسندگان

چکیده

Small, Medium, and Micro Enterprises (SMMEs) are the key players in township tourism sector, which contributes substantially to growth of economy South Africa. Township SMMEs critical uplifting rural economies. However, they remain marginalized continue struggle be sustainable. The following paper explains how much use stay aims identify involved tourism. also establish factors influencing sustainability SMMEs. In addition, determine competitive strategy for study adopted a positivist research paradigm through quantitative approach survey design. As result having no reliable available sampling frame, non-probability was adopted, relevant data generated questionnaires. gathered from 61 owners or managers SMMEs, uMlazi, Durban. This paper’s findings revealed that most influential affecting were lack funding, strong business competition, poor location. study's only few entrepreneurs applied their businesses. From analyzed, recommendations conclusions drawn

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ژورنال

عنوان ژورنال: International Journal of Research In Business and Social Science

سال: 2023

ISSN: ['2147-4478']

DOI: https://doi.org/10.20525/ijrbs.v12i1.2302